Advertising and promotion of Galaxy chocolate Essay

Advertising and promotion of Galaxy chocolate - Essay Example mers. Marketing further involves selling, advertising as well as bring products to the people. PROCESS FOR THE FORMULATION OF A BUDGET FOR AN INTEGRATED PROMOTIONAL STRATEGY The first process in formulation of an integrated promotion budget entails objectives setting.Whereby, decision makers should determine the current and future of an organisation and integrate those goals in budget formulation.The second process entails determination of organization resources.This means that financial resources,assets and liabilities of a business should be taken into account when formulating a budget for promotion of galaxy Chocolate.The third process entails projection of company future needs.This can be done by looking on the company’s future data and projecting on the company’s future needs.Under this stage, the company may consider the four marketing mix namely 4p’s,meaning; product,price,promotion and place.The fourth process involves seeking approval of the formulated b udget from the budgeting committee. While the fifth process of formulating a budget for an integrated promotion entails distribution of the approved funds. Finally the last process may entail evaluation and monitoring of whether the approved budget is being utilized appropriate in promotion of galaxy chocolate (Richard, paras.2-8). DEVELOPMENT OF A PROMOTIONAL PLAN FOR GALAXY CHOCOLATE The plan shall include tools and techniques that will be utilized in promotion of galaxy chocolate. In addition, this plan will incorporate a promotion budget as well as adjustments that will be made in order to cope with product cycle adjustments. Some of the tools and techniques that will be utilized include; Advertisement tools such T.V shows, bill boards, news papers and magazines. On the other hand, promotion tools such as free gift will be given as well as use of personal selling. The estimated budget for promotion and advertisement is estimated to be $12000 per month. The adjustment that will b e put at the decline stage of the product will include phase withdrawal as well finding a niche market to exploit the available opportunities (Pride, William and Ferrell, p.78). INTEGRATION OF PROMOTIONAL TECHNIQUES INTO THE PROMOTIONAL STRATEGY FOR GALAXY CHOCOLATE There are various forms of promotion/advertisement techniques that may be utilized in promotion of galaxy chocolate produc

Intelligence profile Essay Example | Topics and Well Written Essays - 1000 words

Intelligence profile - Essay Example A graduate of Carleton University (B.A.) and the University of Western Ontario (M.B.A., Ph.D.), Dr. Calof focuses his research and publications on international competitive intelligence. 3. Professor Calof focuses his research on international competitive intelligence and the application of knowledge for innovation. A director of the Canadian Institute of Competitive Intelligence, Jonathan has given over 500 speeches, seminars and keynote addresses around the world on competitive intelligence and has helped several of Canada's largest companies and government agencies enhance their intelligence capabilities. In recognition of his contribution to the competitive intelligence field, Jonathan was presented with the Society of Competitive Intelligence Professional's (SCIP) Catalyst award. Jonathan Calof has more than 100 publications to his credit. He is the co-author of "Competitive Intelligence - Keys to Success" and has contributed to several books. He has also published articles in j ournals such as Competitive Intelligence Review, Journal of International Business Studies, Business Quarterly, International Journal of Small Business Management, International Business Review. As well, Dr. Calof has been given awards and honours from several academic associations, including the Academy of Business Administration, the International Council for Small Business - South Africa, the Administrative Sciences Association of Canada, and the Academy of International Business. His case, Sterling Marking Product's, was recognized for being one of the top 10 cases sold by the Ivey School of Business in 1998 and his article For King and For Country on competitive intelligence was selected as being among the best articles in Business Quarterly. Interest in his work has also resulted in several interviews on radio and in print in Canada, United States, United Kingdom, South Africa and New Zealand. He has been featured in such publications as the National Post and the Globe and Mai l, as well as being featured on Canada A.M (CTV), As It Happens (CBC) and Global News. Detailed Profile 1. Dr. Calof is recognized as one of the leaders in intelligence and business insight. An associate professor of International Business and Strategy at the Telfer School of Management at University of Ottawa, Dr. Calof combines research and consulting in competitive intelligence, technical foresight and management insight in the creation of the Universities management insight program. As well, he is a Board member for CASIS (Canadian Association of Security and Intelligence Studies), is on the advisory board for the Algonquin College intelligence analyst program, and is also co-director of the Foresight Synergy Network. 2. An article in the Edmontonian called him "one of the world leaders in competitive intelligence". While CA Magazine (Charters Accountants) described him as "a highly sought after, as a consultant, by businesses and government agencies.† 3. Throughout all th ese activities Jonathan is passionate about competitive intelligence and the insights and advantages that all types of organizations can get from it. 4. He has also publis